Case Study
Web Design Lincolnshire
Adansonia Confectionery
Web design for Lincolnshire-based Adansonia Confectionery.
Responsive Website Design
Adansonia are experts in the construction and repair of confectionery packaging and processing machinery, and they came to MultiWebMarketing™ to redesign their website and improve the user experience.
We built a fully responsive website that provides an optimal browsing experience across all devices. This ensured seamless usability for Adansonia’s audience, whether viewing from desktop, tablet, or mobile.
To support lead generation, we integrated a downloadable eBook across every page of the site. This serves as a valuable resource for visitors and a powerful tool for Adansonia to build their email database.
A dedicated gallery page was built to display high-quality images of Adansonia’s machinery. This visual showcase reinforces product credibility and helps potential customers see the scale and quality of the offering.
Additionally, we added an About page, which provides insight into the company's values and experience, which are key trust-building elements that help convert traffic into leads.
SEO Services
As part of their SEO plan, we conducted detailed keyword research to target high-intent search terms related to agricultural machinery and related services. These were strategically integrated into their content to boost organic visibility in search engines.
Our SEO services also include ongoing analysis of keyword rankings (SERPs), organic traffic, and conversion metrics. This ensures the site continues to perform and adapt to search trends, delivering measurable ROI over time.
Mobile Friendly Website
Lead Generating Form
SEO
Technical Optimisation
eBook
