Essential SEO Service
Our essential SEO service is crafted to boost your business’s online visibility and drive targeted local traffic, helping you grow your organic website traffic—crucial for long-term success. Organic traffic increases brand credibility, attracts high-quality leads, and reduces reliance on paid advertising. We focus on voice search optimisation, targeted keyword strategies, and tracking search engine rankings (SERPs) for continuous improvement. Our service includes automated reporting, quality backlink building, site reputation enhancement, and domain authority growth. With regular, detailed quarterly SEO reports, you’ll stay informed and see measurable improvements in your digital presence and organic traffic growth.
Our service includes automated reporting, quality backlink building, site reputation enhancement, and domain authority growth. With regular, detailed quarterly SEO reports, you’ll stay informed and see measurable improvements in your digital presence and organic traffic growth.
Local SEO and Voice Search Optimisation
Local SEO, including voice search optimisation, helps your business appear in local search results, especially for voice-activated queries. It targets relevant keywords, ensuring your website ranks higher for local customers searching through smart devices or voice assistants.
Keyword Targeting
Keyword targeting involves using industry specialist research to identify the most relevant search terms your customers use. By optimising these keywords, your website ranks higher in search results, driving more targeted traffic and ensuring your business reaches the right audience.
SERPs Tracking
Search Engine Rank Positions (SERPs) Tracking monitors your website’s position in search results. Our advanced proprietary tracking software provides precise, real-time insights, helping us optimise your ranking strategies and ensure your business consistently improves its visibility in search engines.
Backlink Building
Backlink building is a key part of our Essentials SEO plan, focusing on acquiring high-quality links from reputable websites. These backlinks enhance your site’s authority, improve search engine rankings, and drive more organic traffic to your business.
Site Reputation Building
Site Reputation Building focuses on enhancing your website’s trustworthiness and authority. This includes generating quality content, earning positive reviews, and securing authoritative backlinks. A strong site reputation is vital for SEO, as search engines favour trustworthy sites, improving rankings and attracting more organic traffic.
Domain Authority Building
Domain Authority Building focuses on increasing your website’s ranking potential by earning high-quality backlinks and improving overall SEO metrics, indicating its relevance and trustworthiness to search engines. While site reputation building focuses on trust and credibility with users, domain authority is more about search engines’ perception of your site’s strength and influence. Both are crucial for better rankings but target different aspects of SEO.
Dedicated Google Partner SEO Strategist
A dedicated Google Partner SEO Strategist manages your SEO, ensuring that you’re working with experts certified by Google for our in-depth knowledge and proven success. This means your SEO activities follow best practices, benefit from the latest updates, and deliver more effective, results-driven SERPs for improved rankings and visibility.
Website Maintenance and Support
Our Essential website maintenance and support ensures your online presence is always up to date and fully functional, managed by Google Premier Partners and expert webmasters. We handle all website updates, including content, images, and PDFs, following best practices for web management. Regular updates improve site performance and user experience, ensuring your site operates smoothly and remains current with the latest web standards. By adhering to Google Webmaster Guidelines, we help your site remain fully functional and accessible, enhancing overall reliability and responsiveness. Our expert team ensures that your website continues to deliver a seamless, professional experience for visitors at all times.
Webpage Content Updates/Changes
Webpage Content Updates/Changes performed by our in-house team of Google Premier Partner coders ensure your website remains up-to-date, relevant, and engaging for visitors. Essential website support provides regular content refreshes, keeping information accurate and reflecting any business changes, maintaining a professional and dynamic online presence.
Image Changes/Updates
Image Changes/Updates provide professional webpage image updates and changes. This includes optimising images for fast loading times, proper resolution, and mobile responsiveness. Our team ensures each image is correctly compressed, formatted, and sized to prevent slowing down your site.
PDF Updates
PDF Updates, including content changes, are managed with precision and attention to detail. We optimise PDFs for accessibility, fast loading, and mobile compatibility, ensuring they meet the latest web standards while maintaining a professional, polished presentation.
GDPR-Friendly Data Collection
GDPR-Friendly Data Collection service ensures that enquiry data gathered through your website complies with the latest data protection regulations. We implement secure, transparent processes for consent and data handling, safeguarding user privacy while maintaining legal compliance and protecting both your business and your customers.
Enquiry Tracking
Enquiry Tracking management of enquiries/contacts for client websites allows businesses to monitor and analyse incoming inquiries. This service helps track customer interactions, providing valuable insights into engagement, response effectiveness, and potential sales/tender/quote opportunities, ultimately improving client communication and conversions.
Technical Support Services
Fast Shared Server Website Hosting
Fast Shared Server website hosting offers affordable and efficient hosting for multiple websites on a single server. It delivers reliable performance, shared resources, and robust security, making it ideal for small businesses and personal sites seeking cost-effective, high-speed hosting solutions.
CMS Security Patch Updates
CMS (Content Management System) Security Patch Updates involve regularly applying software fixes to your website’s CMS. These updates are essential for addressing known vulnerabilities and protecting your site from cyber threats like hacking.
SSL Certificate
SSL Certificate (Secure Sockets Layer) encrypts the data transferred between a user’s browser and a website, ensuring that sensitive information remains private. The certificate activates the padlock symbol in the browser and displays “Site Secure,” assuring visitors that the site is safe for transactions and data exchange.
Hack & Virus Protection
Hack & Virus Protection is essential for websites to defend against cyberattacks, malware, and viruses that can compromise data security, disrupt functionality, or steal sensitive information. This protection safeguards the site and its users, ensuring the integrity of data and preventing costly damage, downtime, or loss of customer trust.
Disaster Recovery
Backing up client websites offline annually as part of our disaster recovery services is crucial for ensuring data protection and security. Offline backups are safe from online threats such as hacking, malware, or ransomware attacks. Should the website experience significant issues like server failure or cyberattacks, these offline backups provide a reliable means to restore the website, minimising downtime and preventing potential data loss. This process adds an extra layer of protection, ensuring that even if other backup methods are compromised, the website can still be recovered, maintaining business continuity.
Data Preservation
Offline backups are essential for preserving your website’s critical data, safeguarding it from server failures, malware attacks, or accidental loss. By storing data offline, you ensure that a secure, untampered copy is always available for recovery when needed.
Security and Control
Offline backups provide enhanced security and control by being stored in a secure, isolated environment. This reduces the risk of data breaches and cyberattacks, offering better protection than online storage options, as they are not exposed to potential online threats.
Compliance and Auditing
Offline backups assist in meeting legal and industry-specific data retention requirements. They provide verifiable proof of backup history, ensuring compliance with regulations and offering a reliable record for auditing purposes, helping businesses stay aligned with their legal obligations.
Websites as Assets
Your website is considered a company asset that should appear on your balance sheet, depreciating over four years. Often serving as the primary source of sales, enquiries, and tender opportunities, it is vital. Offline backups enable swift restoration of your website, safeguarding this crucial business asset.
Scheduled Annual Backups
Our service includes Scheduled Annual Backups: Our service provides an annual offline backup, ensuring your website has an up-to-date and secure copy readily available. This guarantees quick recovery in the event of an emergency, minimising downtime and protecting your business from potential data loss or disruptions.
