What’s The Difference?
Our Head of Creative, Kieren, started working at MultiWebMarketing™ in 2012, and now manages a small team of designers.
In that time, website design has changed dramatically:
- Mobile-first layouts are now prioritised over desktop-first layouts
- Email marketing designs
- Social media advertising
- User-led journeys preferred to static layouts
The terminology has evolved, but the goal hasn’t: build websites that users can navigate intuitively, and businesses can rely on.
Let’s Chat
The easiest way to explain it: a car analogy
Think of a website like a car.
UX Designer = The Engineer
- Where the pedals go
- How the dashboard works
- Safety, flow, logic
UI Designer = The Car Stylist
- Paint, trim, dashboard design
- How premium or modern it feels
Website Designer = The Manufacturer
- Turns both into an actual drivable car
UX is how the car drives
- Is it easy to steer?
- Do the controls feel intuitive?
- Can you reach your destination without confusion?
- Does the journey feel smooth or stressful?
UX is about functionality, flow, and decision-making. A car can look incredible, but if it’s awkward to drive, it’s not a good experience.
Let’s Chat
UI (User Interface) is the interior and dashboard
This encompasses the layout of the controls, the design of the dashboard, the quality of the materials, and how clear and readable everything is. UI focuses on visual clarity and interaction, what the user sees and touches while using the car. UI focuses on visual clarity and interaction, what the user sees and touches while using the car.
Website design is the full build
Website design is the process of bringing UX and UI together:
Website design is the process of bringing UX and UI together. Applying UX thinking about the structure and flow, whilst applying UI design with visuals and interaction in mind. Also, building a site that works across devices, ensuring speed, accessibility, and performance are prioritised.
A good website designer understands UX and UI, even if their job title isn’t strictly “UX Designer” or “UI Designer”.
Let’s Chat
UX: Designing the journey
UX design is about how users move through a website. Navigating the site and page hierarchy, clear calls to action, and a logical content flow. Getting this right reduces bounce rates and increases the chances of an enquiry being made.
At MultiWebMarketing™, UX decisions come from:
- Understanding your business goals
- Knowing your target audience
- Years of observing real user behaviour
- Using this information to refine what works and what doesn’t
We use heatmapping and A/B testing to see exactly where real people click and where they get stuck. By watching how users actually behave, we remove the guesswork and make the path to a conversion effortless. When UX is done well, users don’t notice it; they just get where they need to go.
Let’s Chat
UI: Designing what users see and interact with
UI design focuses on:
- Colours, typography, spacing
- Buttons, forms, and interactions
- Consistency across the site
- Accessibility and readability
In car terms, the UI is the difference between a cluttered dashboard and one where everything is exactly where you expect it to be, with a great UI supporting UX.
View Case Studies
From initial brief to final production Multi Web Marketing took over the vision and created something exceeding my expectations. On reflection the process was startling simple; the team were responsive and operate from a position of calm efficiency; kudos to Jordan, Adrian, Kieren, and the wider Team – thanks Guys!
We have worked with MultiWebMarketing for over 6 years and have always been impressed by the service and support they provide. Nothing is ever too much trouble, and the team consistently goes above and beyond to help with any questions or requests.Kelly, Adrian and Jordan are always on hand when we need them, offering friendly, professional advice and responding quickly whenever support is required. Their knowledge, dedication and commitment to helping our business grow have made them a valued and trusted partner over the years.We would highly recommend MultiWebMarketing. Thank you to the whole team for your continued support and excellent service.
Excellent experience working with MultiWeb from start to finish. The team really listened to our requirements, understood our needs, and offered practical solutions throughout the project. They were incredibly patient and supportive, especially as our website launch took almost a year to launch due to our own timelines. Their flexibility, professionalism, and collaborative approach made the whole process smooth and enjoyable. We are delighted with the final website and would highly recommend them.
Highly Recommended. Lewis at Multi Web Marketing was very detailed in his analysis of our website, offering valuable insight into its performance, along with customer friendly, easy to follow advice on how to make improvements. Thanks also to Shelby for great communication and being accommodating around a surprise meeting! I will be working closely with them in the future I am sure.
Working with MultiWebMarketing was a fantastic experience. They made the whole process easy, stress free and the end result exceeded our expectations. The design feels modern and perfectly matches our brand, the team was friendly, patient and always happy to help with our ideas. We’ve already had great feedback on the new site!
For someone who dislikes having to think about and posts on social media website etc, initially speaking with Jordan who took all comments onboard, have delivered with the help of Kelly, plenty of posts to set off with, some fab templates.The information given on how to update the website and assistance with SEO will be put in to use as soon as possible.Thank you to Jodan and Kelly of MultiWeb for getting me sortedPippa MellApplaud Business Consultancy Ltd
Multi-web have been fantastic to work with from the start of the process to the final website as well as the ingoing support. The team are professional, highly skilled but friendly and approachable. The attention to design and our requirements has brought extra value to our work. We look forward to continuing our development with Adrian and the team.
Amazing service and always on hand to help when its been needed!
We can't thank Adrian at Multi Web enough for designing our new website and maximizing our social media interaction! They have updated our approach to marketing and advertising our law firm in a measurable way! We would happily recommend them
We've had a great experience working with Multi Web Marketing as our website developer.From the initial build through to ongoing support, their service has been professional, reliable, and responsive.Any updates or issues are dealt with quickly and efficiently, often at short notice, which gives us real peace mind.They take the time to understand our business needs and are always happy to offer clear advice and practical solutions. We're happy with the website they've delivered and the continued support we receive, and we wouldn't hesitate to recommend Multi-Web Marketing to anyone looking for a dependable web development partner.
Adrian and the team at Multiweb Marketing are fantastic and it is a pleasure to work with them!We carried out a lot of research before deciding to use Multiweb Marketing and they have always been supportive, patient and helpful, without being pushy.We would highly recommend using Multiweb Marketing.
Good company to deal with, the designed and host our website and do all our SEO marketing 👍
We can't thank Multi Web enough for our new website design and social media content! They have completely upgraded our approach of marketing/advertising in a very successful way! We would happily recommend them.
IDL Group Ltd are so happy with our new website from Multi Web Marketing. Shelby and Jordan were great at the start, helping us shape the direction and find the right fit for what we needed. Kieren and Adrian took over from there, and Adrian in particular was brilliant, patient, responsive, and easy to work with, even with all our changes! The final result looks great, and we’d definitely recommend the team. I also will give a shout out to those who worked in the background, because the work they've done is great!
We have been working with MultiWebMarketing for almost 2 years. They have supported us to define and set up our brand, design our website and use social media channels to promote our company. From the outset, the staff have been supportive and professional and we would not hesitate to recommend them.
Great team of people and are always available to assist. We have worked with MWM for 3 years and are delighted with the services provided.
Paces have worked with Multi Web Marketing for a number of years and the whole team are absolutely incredible.Nothing is ever to much trouble, the content and designs they come up with are engaging, fun and absolutely on brand for us every time!The team are very helpful, very knowledgeable and great fun to work with.
Multi Web Marketing have produced and managed a first-class website for EA Combs Ltd. The skill, knowledge, and expertise of all the staff is matched in their willingness to support and help our business grow through their hard work and professionalism. I would 100% recommend this company to anyone looking to improve their business through a new website and digital marketing.
Multiweb Marketing has been instrumental in the growth of our business through the redesign of our website and the management of our social media channels over the last 12 months. All of the team’s involved in this project have been excellent from beginning to end. Our account manager, Kelly, has always been there to help us master new ideas, to the point where all of the great leads we have received from social media have not only been sent via online enquiries. Knowing how busy I can be, Kelly would jump on the phone to make sure I hadn’t missed anything.(Kelly is a gem) I have also built a good relationship with Adrian, who has the patience of a saint every time I changed my mind on projects I wanted to implement on the website. Once again a huge thank you to Kelly and all the team at Multiweb Marketing and I would highly recommend them to anyone looking to grow their business. I believe they offer Packages for small businesses as well as large businesses, so don’t hesitate to contact Lewis to get started
The staff are very friendly, informative and helpful. Quick response. Highly recommend.
A great team who know their stuff. Nothing is too much trouble and they put you and your business at ease. We are at the start of our journey with MWM but I know that it will be a successful, productive, creative and fun journey. Thank you! I can fully recommend.
MWM take care of social media marketing for my business and I couldn't speak more highly of them. They have helped to generate lots of great quality leads for me and are always available to speak too. Special mention to Rochelle, Hayley & Lewis for putting up with me for so long!
We stumbled across MWM by chance and I can't explain how happy we are, that we did!Multiweb don't just take on the work and produce amazing websites, they listen, they take the time to understand your business, what you want to achieve, what your goals are, they care about your brand and companies principals and they NAIL IT! Nothing goes live until you're completely satisfied and they're incredible.We have Phoebe as our accounts manager and she is simply a dream! Top quality posts, the communication is effortless and if you want to jiggle something around, its done. She takes pride in what she does as much as the pride we have in our business.Lewis, Adrian, Hayley, Phoebe, Brandon and even Shelby, who I have to say is the bubbliest person I've ever spoken to on the phone, that you can't help but smile, the team are second to none!THANK YOU!
The first rule of sales is sell yourself. Lewis Smith does this with consummate ease. An extremely charming and polite, immaculate, formerly first class sportsman.I found out that the ''apple did not fall far from the tree''. The company which his father Mr Paul Lewis set up some years ago embodies passion, drive, and brilliance. A high achieving organisation who will help you to realise your aspirations and even dreams.All the staff are a delight to engage with and the overall offering is exceptional. I have a huge debt of gratitude to the fabulous Haley Leeming. Thank you !The ''proof of the pudding is in the eating'' and Multi Web managed my expectations wonderfully but also listened and acted on my every word. The customer is King, rings true with Multi Web.Multi Web not only did what I trusted they would, with panache, but they massively exceeded the lofty expectations of a driven and passionate, but sceptical and hard nosed, Yorkshire Chartered Surveyor.Thank you Multi Web. It was an easy decision but one of the best I have ever made !
Multi Web Marketing have really looked after us, it's great knowing that I can leave all of my social media, SEO and web to them allowing me to crack on with my business. Highly recommend giving them a call. Adrian, Hayley and Lewis really know their stuff!
Multi Web Marketing have produced the web site for Kiln Control Services Ltd and taken care of our social media for the last 12 months. They are very professional and enthusiastic about everything they do. Everyone I have dealt with at the company has been very easy to talk to and always come forward with some great ideas......I would highly recommend this company .
We have been delighted with the work of Multi Web Marketing over the last 18 months for us.We asked Paul and his team to look at rebranding, a new website and taking a lead of social media marketing.They have done a great job on all of these.
I knew from the moment of setting my business up that getting the social media marketing for it right was going to be key. The team at Multi Web Marketing clearly knew how best to promote my business on social media, recommending the right platforms, what areas to target and the type of posts to put out.As well as posting regularly they support us with campaigns making the content look fresh and relevant as well as linking it to our branding colours and ensuring that even the more informal style of posts looked professional. They ensure that my business gets in front of the right people on the right platforms which generates more enquiries for work coming my way.I would have no hesitation in recommending Multi Web Marketing.Emily OxfordHSSS- Health & Safety Support Services
Great company first went to see Paul over 2years ago for a new website was unsure what to do Paul told me what I needed and got to work.Paul and his team did a great job and can honestly say it’s the best thing I did for my business.
Highly recommend Paul and the team at Multiweb Marketing. Very professional and award winning company backed up with great customer service.
Brilliant experience with this company, their knowledge and efficiency speak for its self. Highly recommended.
Where website design fits in
In practice, especially within an agency environment, website designers do not work without collaborating with the creative team.
Our professional website designers apply UX principles, designing a clear, consistent UI to build the site logically and efficiently, whilst also understanding SEO, performance, and conversion.
This is the difference between a car that looks fast and a car that actually drives well.
Why this matters for your business
If UX, UI, and website design aren’t aligned, the results in:
- Confused users
- Higher bounce rates
- Missed enquiries
- Wasted marketing spend
When they work together, users navigate the site confidently and build trust quickly, leading to an increase in conversions and growing the business.
Let’s Chat
Our approach at MultiWebMarketing™
We don’t treat UX and UI as buzzwords. We embed them into every stage of the project, from our planning, our wireframes, our design decisions and the building process.
This approach comes from experience and years of hands-on work designing websites that are meant to deliver results, not just be admired.
Ready to build a website that actually performs? Don’t leave your user journey to chance. Work with a creative team that understands the science behind the aesthetic. Contact us today, and let’s discuss your project.
Let’s Chat
