Case Study
eCommerce Website Build Sheffield
Salstone Aggregates
An eCommerce website built for Sheffield-based aggregate suppliers, Salstone Aggregates.
eCommerce Features
Salstone approached MultiWebMarketing to modernise their online presence and build them a website, which they didn't have before. We developed a fully responsive ecommerce website with many features to optimise the user experience.
Whether on-site with a mobile or planning from a desktop, users benefit from a fully responsive layout, ensuring seamless performance and accessibility across all devices.
To support direct online sales, we delivered a full ecommerce setup with intuitive navigation and conversion-focused features such as a shop page, where customers can easily browse a range of aggregates with product zoom functionality, size options (e.g. bag size), and adjustable quantities, a basket and checkout with a secure payment gateway with payment via credit/debit card or PayPal.
We also included a member’s area where registered customers can track past orders and update their details.
Custom Aggregate Calculator
Furthermore, we developed a bespoke aggregate calculator allowing users to input the dimensions of their project (length, width, depth) to automatically calculate the amount of aggregate required, streamlining the buying process and reducing uncertainty.
To reinforce trust and support customers throughout their journey, we also built an About page and an FAQ page, highlighting Salstone’s industry experience and commitment to quality as well as addressing common queries on orders, deliveries and product use.
Mobile Friendly Website
Lead Generating Form
Auto Reply Emails
SEO
Technical Optimisation
SEO Services
Salstone went for an SEO essentials plan, which gave them keyword-optimised product descriptions to attract visitors interested in their products, as well as ongoing performance analysis of SERP positions, traffic, and conversions, which helps us make data-led improvements.
