Case Study
Website Design – Exeter
GOAT Teamwear
Website design project for Exeter-based sportswear suppliers, GOAT Teamwear.
Lead Generation
GOAT Teamwear supply high-quality custom sports kits worn by teams ranging from local amateur clubs to professional sides across the UK and overseas. Their core objective was simple: generate consistent bulk order enquiries from teams, clubs, schools, and organisations looking for reliable, professional teamwear.
They needed more than just a brochure website. They needed a platform designed to convert visitors into enquiries - and to keep it performing long after launch.
Responsive Design
We designed and developed a fully responsive website, working seamlessly across mobile, tablet, and desktop - crucial for coaches, club secretaries, and organisers browsing on the go.
To aid lead generation, we included a downloadable eBook, alongside enquiry forms on every page, for lead generation, giving clubs helpful information about ordering custom teamwear, while allowing GOAT Teamwear to capture contact details from serious prospects early in their research process. Every page was designed with a clear user journey to enquiry, ensuring visitors can quickly understand the offer and take action.
To build trust we built dedicated About and FAQ sections to answer common questions, remove buying barriers, and demonstrate experience supplying teams of all sizes.
Mobile Friendly Website
Lead Generating Forms
SEO
Technical Optimisation
eBook
Essentials Plan
Launching the site was only the first step. To ensure long-term performance, GOAT Teamwear are on our Essentials Plan, which includes:
SEO Services
The SEO strategy is designed around how teams search when looking for a sportswear supplier, covering on-page, off-page and technical SEO optimisation.
Website Support
Ongoing content and image updates, performance monitoring, and maintenance to keep the website fast, secure, and working exactly as it should.
Technical Support
Rapid issue resolution, security updates and proactive technical oversight to prevent problems before they affect users or rankings.
Disaster Recovery
Full offline backups and recovery processes in place, protecting the business from data loss or downtime.
