Case Study
Website Design – Cambridge
Cambridge Contour Clinic
Website design for a Cambridge-based private aesthetics and advanced skincare clinic.
Responsive Design
When Cambridge Contour Clinic approached MultiWebMarketing, their objective was clear: they wanted a professional online presence that reflected the quality of their private aesthetics and advanced skincare treatments, but more importantly, a website built to drive consultation bookings.
As a clinic operating in a competitive, trust-led industry, the website needed to do more than look good. It had to build credibility, answer common patient questions, and make it effortless for visitors to take the next step and book a consultation.
We designed and developed a fully responsive website that works seamlessly across desktop, tablet and mobile devices, ensuring prospective patients could enquire at any time, on any device.
A key strategic decision was placing consultation booking forms on every page. This removes friction from the user journey. Visitors never have to search for how to get in touch. Whether they are reading about treatments, learning about the clinic, or browsing reviews, the ability to book a consultation is always immediately accessible.
To build trust and authority, we created:
- A comprehensive About page to introduce the clinic, its ethos, and professional credentials
- A detailed FAQ page addressing common concerns and questions patients often have before enquiring
- A dedicated Reviews page to showcase real client feedback and reinforce credibility
SEO Services
We manage a continuous SEO campaign focused on:
- Targeting high-intent keywords related to aesthetics and skincare treatments in Cambridge
- Strengthening local SEO visibility for treatment searches and location-based queries
- Tracking search engine positions (SERPs), website traffic and consultation enquiries
- Improving on-page content and site structure over time
- Building off-page authority through backlink activity
- Maintaining technical SEO health to ensure the site performs optimally in search engines
This is not a one-off optimisation, but a long-term strategy designed to increase visibility and drive consistent enquiry growth.
Mobile Friendly Website
Lead Generating Forms
SEO
Technical Optimisation
Essentials Marketing Plan
Alongside the build, Cambridge Contour Clinic is supported by our Essentials website support plan, ensuring the website continues to generate enquiries long after launch. This includes ongoing SEO, website maintenance, and technical support.
Website Maintenance & Updates
As treatments, offers, or clinic information change, we handle all website edits and updates as part of the package. This allows the clinic team to focus on patients while we keep the website accurate, fresh and up to date.
Technical Support & Security
We also manage the behind-the-scenes technical elements that keep the site secure and reliable, including:
- SSL management
- CMS and security updates
- Ongoing virus and vulnerability protection
This ensures the website remains safe, stable, and compliant without the clinic needing to manage any technical aspects themselves.
