Bespoke eCommerce Website Design – Doncaster

Hanicks required a modern ecommerce website capable of handling a large and varied product range, while making it easy for both domestic customers and professional heating engineers to quickly find and purchase the correct parts. The primary goal was to drive online sales, supported by long-term organic visibility rather than reliance on paid traffic.

MultiWebMarketing™ designed and developed a fully responsive ecommerce website, paired with an ongoing SEO plan focused on attracting high-intent search traffic and improving conversions from searching for a product, to buying. The website was built with user experience (UX) and speed in mind, ensuring a seamless experience across desktop, tablet and mobile devices.

As an eCommerce website, we included multiple online shop features, such as:

• Allowing customers to browse parts by manufacturer, appliance type, and part/gas council number
• Having product pages with clear pricing and quantity selection
• A basket where users could change product quantity, apply promo codes, and choose preferred shipping options
• A checkout with a secure payment gateway, supporting Apple Pay, Google Pay, and credit/debit cards

To support Hanicks’ trade customers, we also implemented an engineers’ trade account subscription, providing exclusive benefits for registered heating engineers and encouraging repeat purchases.