Back to Blogs

Award Winning Social Media Agency

Taking a strategic approach

Six ingredients to achieving success on social media

Are you looking to find your dream customer online? Are you struggling to cut through the noise and be noticed on Instagram or Facebook?

Fear not – we’ve got a few tips up our sleeve to help you on your way.

And to prove we know what we’re talking about, we thought we’d mention that, this month, we’ve been making waves in the world of social media, being named Best Social Media Agency in the Northern UK category in the SME News Awards.

So, if you’re trying to up your game when it comes to those all-important socials, our very own Hayley Leeming – Head of Social Media and Content here at MultiWebMarketing – is on hand to give you some advice on what really matters when it comes to choosing an agency. Here are six factors you really must not ignore…

1. Staying on trend

Imagine being fully qualified in your profession and having to retrain every week – this is what the reality feels like in the crazy world of social media. The fast-moving nature of every platform means that it is a challenge to stay on top of the latest trends and abreast of what works to drive maximum engagement. Every day’s a school day for us.

2. Engaging with purpose

The key to effective social media is to consider more than just posting. No one likes an account solely focused on broadcasting information. The best businesses use their platforms to interact with followers within their community and be an active presence. This is also what drives engaged followers and builds rapport. That’s why we help our clients to embrace conversation.

3. Finding a tone of voice

It’s important for your social media channels to reflect the character and personality of your business. The best agencies will help your company to find its voice to connect with the desired audience. This might be youthful and conversational or corporate and authoritative. Adaptability is a must.

4. Unleashing creative thinking

Taking the safe approach online probably won’t help you to stand out from the crowd. The best accounts aren’t afraid to push boundaries, find different ways to communicate and never become repetitive. If variety really is the spice of life, injecting this into your socials will really pay off. We pride ourselves on this.

5. Failing to prepare is preparing to fail

Staying ahead of the game is a sure way to achieve consistent results across your social media platforms. While there’s always a requirement to be reactive from time to time, forward planning is imperative. Typically, you’d expect to be planning most of your content a month in advance – and the use of scheduling tools can help with this. Using a content calendar can also help you to put your ideas down on paper and avoid forgetting key dates relating to your business and industry.

6. Making your business, their business

The very best social media managers are focused on results and care about your business as much as you do. They’ll work hard to quickly understand the business and what it stands for – and reflect this in the posts. This is why a dedicated account manager makes a huge difference in driving success, but it’s important to work collaboratively, too, to ensure content is as relevant and authentic as possible.

For further information or to contact MultiWebMarketing, please call Emma on 01302 590 444 or email

Posted on 16 August 2022