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How to Get Mentioned in AI Overviews

As Google continues to roll out AI Overviews (formerly known as SGE - Search Generative Experience), search is changing faster than ever. For UK businesses, this shift represents both a challenge and an opportunity. The question now isn’t just how to rank in the top positions on Google, it’s how to get mentioned in AI overviews so your brand appears directly in the AI-generated summaries users see first.

In this post, we’ll explain what AI Overviews are, how they work, and what your business can do to increase its chances of being featured.

What Are AI Overviews?

AI Overviews are AI-generated summaries that appear at the top of Google’s search results for certain queries. They combine information from multiple trusted web sources and display concise, factual answers to search questions often before the traditional organic listings.

For example, if someone searches “best CRM software for small businesses”, the AI Overview might summarise key points from multiple websites and cite the sources used. Being one of those cited sources can significantly increase your visibility, trust, and website traffic.

Why Getting Mentioned in AI Overviews Matters

For business owners and marketing decision makers, AI Overviews represent a new frontier of visibility. Here’s why they’re so valuable:

  • Brand authority: Being cited by Google’s AI signals credibility and expertise in your field.
  • Increased traffic: Even though the AI summary answers part of the question, users still click through to learn more from trusted sources.
  • Competitive edge: Early adopters of AI-optimised SEO will secure stronger positions before this becomes standard practice.

How to Get Mentioned in AI Overviews

The good news is that the same SEO fundamentals that have always mattered, quality, expertise, and clarity, are now more important than ever. Here’s how to position your website for inclusion in AI Overviews.

Optimise for People, Not Just Keywords

AI Overviews prioritise helpful, human-centred content. Instead of focusing solely on keyword density, ensure your content answers real user questions in depth.

Use tools like Google’s “People Also Ask” to find related questions and structure your content to respond clearly. Break topics into logical sections using subheadings, FAQs, and lists to help Google’s AI interpret your expertise.

Demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google’s AI draws heavily from sites that consistently show strong E-E-A-T signals. To demonstrate this:

  • Include author bios that highlight credentials or industry experience.
  • Add client testimonials, case studies, and portfolio examples.
  • Reference credible sources and use data to back up your claims.

These trust signals help both users and search engines see your site as a reliable authority.

Focus on Structured Data and Clear Formatting

Google’s AI systems rely on structured data (schema markup) to understand what your content means. Implement schema for products, services, FAQs, and articles to help your information stand out.

Additionally, use clear formatting:

  • Short paragraphs (2-3 sentences)
  • Descriptive subheadings
  • Bullet points for clarity

AI models are trained to extract information efficiently, making your content easy to parse.

Create Comprehensive Topical Coverage

AI Overviews are built from sources that demonstrate a deep understanding of a topic. That means covering subjects comprehensively.

If you’re a business offering SEO services, for example, you might create content clusters around:

  • Keyword research strategies
  • Technical SEO best practices
  • Local SEO and Google Business optimisation
  • How AI affects search rankings

This helps establish topical authority and increases your chances of being cited in AI-generated summaries.

Keep Content Fresh and Factually Accurate

AI systems prioritise up-to-date information. Regularly review and refresh your existing pages with current statistics, new examples, and updated advice.

Stale or outdated content can harm both your rankings and your eligibility for AI citations.

The Role of Professional SEO Support

While any business can take steps to improve its content, getting mentioned in AI Overviews often requires a strategic, data-driven SEO approach.

At MultiWebMarketing™, we help businesses across the UK adapt to these evolving search technologies. From technical optimisation and structured data setup to content strategies that demonstrate true expertise, our goal is to help your business stay visible not just in search results, but in the new AI-powered landscape shaping them.

Getting mentioned in AI Overviews isn’t about gaming the system; it’s about building genuine authority online. If your business produces content that’s expert-led, clearly structured, and genuinely useful, Google’s AI is more likely to recognise and recommend it.

The key is consistency: keep refining your SEO, stay informed, and approach your content as a long-term investment in visibility and trust.

Need help preparing your business for AI-powered search? Get in touch with the MultiWebMarketing™ team today to discover how our digital marketing strategies can position your business ahead of the curve.

Posted on 17 October 2025

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