Meet The Head Of Creative
At MultiWebMarketing™, innovation and creativity aren’t just buzzwords; they’re the foundation of everything we do. Behind every standout design and smooth user experience is a team of passionate experts pushing boundaries and delivering results.
One of the key figures leading that charge is Kieren, our Head of Creative. From apprentice to department head, Kieren has grown alongside the agency and now plays a crucial role in shaping our creative direction.
We sat down with him to talk about his journey, how creativity is evolving in the digital marketing space, and where he sees our team heading in the years to come.
What does a typical day look like for you as Head of Creative?
"The day starts with a coffee and 30 minutes of silence. I usually work through responding to clients, giving them updates on their projects as they are worked on through the creative division. After this, I then continue working through our ticketing/task system, Wrike. Here, all the tasks for the upcoming few weeks are assigned to each designer, making sure we are always in line with the developers and social media, making sure all websites, e-books, and ad creatives are ready.
We aim to have up to 2 weeks scheduled, with a little wiggle room for those inevitable 'can you just' jobs. Besides keeping tasks and clients up to date, I am looking for new software, trends and ideas to help push our agency forward on the creative side of things."
How Has Your Role Evolved Since You Started?
"I started at MWM when I was 16, fresh from school. My initial role in the business was administration as an apprentice. I helped with everything from updating websites, making coffee and designing the odd icon/logo. I then worked my way up to an FE Website Developer for a few years, and that’s where I fell into my preferred role of a website designer. Since then, I have chaired new designs, building a small team of smashing designers."
What’s your creative process when approaching a new campaign or project?
"Everything starts with the client. We usually sit down with a client to understand their creative vision, if they have one. We go over any existing branding guidelines to make sure the new website doesn’t break any rules. Once this information is gathered, we then continue on to market and competitor research to understand what the industry standard is for each client.
Once the designer and I have sat down, we then begin the initial design for the website, ready to show it to the client. At this stage, we begin the tweaks to make sure the client is happy before we continue on to other page creatives and hand over the design to the developers, ready to build."
What’s the most challenging project you’ve worked on? How did you overcome it?
"You’d think a challenging creative would be with a client who doesn’t have a creative inspiration, but this isn’t the case. This usually allows us to use some creative freedom and show off what we can do with no limitations.
The challenging projects are ones where companies have very strict and precise branding guidelines, which we have to brief the whole team, including developers, to make sure we don’t deviate from anything that’s not in keeping with them."
Which project are you most proud of?
"My proudest projects would be either something I see as a design accomplishment that our clients are blown away with, but I would also say Paces or the Firefly website, as it’s for a charity we work closely alongside and shows off the amazing work they do."
Are there any AI tools you or your team are actively using right now?
"We try to keep up to date with the AI movement. A lot of the software we use daily has now implemented AI to help us speed up any processes. Everyone’s favourite robot, ChatGPT, is on our list. We usually use this to rewrite any content or give us ideas for any designs."
Can you give an example of a time AI genuinely helped push a creative project forward?
"AI has helped our division a lot over the span of the very few years it’s been big. Photoshop implementing AI to edit and amend images with a few clicks can change a job that would usually take a few hours; it can now be done in a few minutes."
How do you see AI evolving within marketing agencies over the next few years?
"I see AI working wonders in the industry. I don’t believe it will fully take over people’s jobs, but we need to stay ahead of the curve and utilise it to speed up our processes. Using it to take over the administration of projects can reduce a project's timeline by 10%, which, over a year of projects, allows us to have more time training in AI and other practices and trends."
How do you see the creative team contributing to the continued growth of our clients, and of the agency itself?
"I see the division growing over the years. Using AI to create more opportunities for us in the design space, but also allowing us to branch out into full branding guidelines and App design."
At MultiWebMarketing™, we’re incredibly proud to have leaders like Kieren paving the way for innovation, creativity, and continuous growth. His journey from apprentice to Head of Development Creative is a testament to the value we place in developing talent, and to the bright future we’re building together.
Posted on 6 October 2025
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