Case Study
Construction Website Design UK
Pacy & Wheatley Construction
Professional construction website design and all inclusive marketing strategy for one of the UK's leading companies, Pacy & Wheatley Construction.
Website Design
Pacy & Wheatley are a national construction company comprising of three divisions; Construction, Acoustics and Interiors. After seeing successful results from the website launch of the Acoustics division, we were asked to review the Pacy & Wheatley Construction website. Similar to their previous Acoustics website, the Construction website was not generating enough traffic. The users that were visiting the website were not contacting Pacy & Wheatley.
We were asked to rebuild their digital marketing strategy from the ground up. This included a brand-new modern website design with on-page and off-page Search Engine Optimisation (SEO), a professionally designed downloadable eBook, and a planned social media strategy.
Our two main objectives for Pacy & Wheatley Construction's new website were to increase website traffic and to generate enquiries. One key factor which was limiting the number of enquiries generated by the old website was an out-dated website design. We designed a modern, professional website to better represent Pacy & Wheatley's company branding and help generate new enquiries. With lead generating features throughout including dynamic contact forms and downloadable eBook it is easy for users to contact Pacy & Wheatley at any point during the journey. We also integrated 'live projects' and 'completed projects' pages to give visitors a chance to view the range of clients, industries and impeccable standards that Pacy & Wheatley hold to their projects.
Reward-Winning
All-Inclusive Marketing
Pacy & Wheatley Construction is a national company, providing construction services for businesses throughout the whole of the country. The SEO strategy for their new website had to reflect this, with content targeted to address the whole of the UK. We include a specific set of criteria which helps their new website rank higher in a relevant Google search.
Specialist coding is also carried out with all our websites to ensure that search engines view each website as responsive and mobile friendly. This ensures our websites are not penalised when a search is carried out on a mobile device.
Mobile Friendly Website
Lead Generating Form
Company eBrochure
Auto Reply Emails
All Inclusive Marketing
National SEO
Social Media Marketing
Award-Winning
Graphic Design & Print
At Multi Web Marketing, we are proud to have been at the forefront of eBook design, offering professionally designed downloadable eBooks since 2014.
We designed an eBook for Pacy & Wheatley Construction's new website, giving website visitors and potential clients a professionally produced digital brochure, available to download directly from the website. This helps to advertise the services Pacy & Wheatley Construction offer with a professional presentation in line with their rejuvenated branding. Including a downloadable eBook on your site can increase enquiries by 200-300%.
Our in-house graphic design team also produces an annual prospectus for Pacy & Wheatley which details the previous years' projects, successes and developments alongside financial information and their environmental and social responsibility policies. The prospectus is styled to carry through their branding from all 3 divisions in both print and digital versions to maintain their brand recognition.
