Case Study
Custom Website Design – Doncaster
Owston Hall
Custom website design for Doncaster-based hotel and golf resort, Owston Hall.
Responsive Design
Owston Hall is a prestigious 17th-century country house hotel and golf resort located in Doncaster. The venue combines timeless elegance with modern hospitality, offering luxury accommodation, fine dining, weddings, functions, and one of South Yorkshire’s finest golf courses.
They partnered with MultiWebMarketing to create a modern, conversion-focused website that enhances the guest experience and supports ongoing growth through strategic digital marketing.
The new website was designed to reflect the heritage and sophistication of the venue while ensuring an intuitive, responsive experience across all devices.
Key features include:
- Responsive website design: Optimised for seamless use on mobile, tablet, and desktop.
- Booking functionality on every page: Encouraging direct reservations and reducing third-party booking fees.
- Virtual tours: Interactive 360° tours showcasing the hotel rooms, event spaces, and golf course to engage potential guests.
- Dedicated Golf Club members' login page: Providing members with easy access to exclusive information and updates.
- Careers page: Highlighting current job opportunities and supporting local recruitment.
- About, Gallery, and Events pages: Designed to communicate the hall’s story, showcase its facilities, and promote upcoming events.
The result is a visually stunning and highly functional website that captures the essence of Owston Hall while driving enquiries and bookings.
SEO Services
Alongside the build, we implemented a comprehensive SEO strategy to maximise online visibility and user engagement.
Our approach included:
- Keyword-targeted content: Carefully researched, locally relevant terms to attract both Doncaster-based and wider Yorkshire audiences.
- User-centric copywriting: Informative and engaging content to support SEO performance while enhancing the visitor experience.
- Location targeting: Optimised content to capture searches for golf breaks, weddings, and hotel stays in the Doncaster and South Yorkshire region.
- Ongoing SEO performance tracking and analysis: Continuous monitoring of rankings, traffic, and conversions to ensure measurable growth and ROI.
This results-driven digital marketing package ensures Owston Hall remains competitive within the hospitality sector while continually attracting new guests and event bookings.
