Case Study
eCommerce Web Design Birmingham
DP Building
MultiWebMarketing’s eCommerce web design for DP Building Systems, based in Birmingham.
Professional Website Design
DP Building are specialist distributors of cable, power and cabinet systems to various industries. They wanted a professional website design that would allow them to generate new leads and attract new users to sell their products online.
We incorporated many eCommerce features, such as a shop page, basket and checkout. Each product displays availability, adjustable quantities, and high-resolution images with a zoom-in feature for better visibility. In the basket, customers can apply discount coupons, calculate shipping costs, and proceed to checkout seamlessly, where they can pay via PayPal, Stripe or card in a secure payment gateway.
We included a downloadable eBook on every page, encouraging visitors to engage with valuable resources while collecting leads for DP Building. Furthermore, we built the site with a responsive design that is fully optimised for mobile, tablet, and desktop views to enhance user experience across all devices. The clean and intuitive look ensures smooth navigation and drives conversions.
SEO Services
DP Building wanted to boost their digital presence, so they opted for our SEO essential plan. As part of this service, we conducted in-depth keyword research to optimise service pages for higher search rankings and ongoing analytical tracking, monitoring website traffic, keyword rankings, and user engagement to refine the strategy continually.
Their case studies section showcases their past work to build credibility while improving local SEO for specific locations. They also have a blog allowing them to upload content that drives engagement.


