Case Study
Electricians Website Design Wakefield
Farrington Electrical
MultiWebMarketing™ recently put an electricians website design live for Wakefield-based electrical contractor Farrington Electrical.
Professional Website Design
Farrington Electrical, a well-established electrical contractor in the UK, sought to enhance their online presence and attract more local customers. Since they didn't have a website, MultiWebMarketing was tasked with creating a professional website design that showcased its services and optimised its digital marketing efforts.
We designed a visually appealing website, incorporating their blue branding to match the design on their vans. Recognising the importance of mobile optimisation, we created a responsive website design that automatically adjusts to fit different screen sizes. This ensured a seamless user experience across all devices, including smartphones and tablets, making it easier for potential clients to access information and contact the company.
To generate leads and provide additional value to website visitors, MultiWebMarketing implemented a downloadable ebook offer on every page. The ebook, a valuable resource for homeowners or businesses seeking electrical advice, encouraged visitors to provide their contact information in exchange for the content.
SEO Services
To improve Farrington Electrical's search engine visibility we provided our SEO services. We implemented several SEO strategies. We did keyword research and optimisation to identify relevant terms and phrases related to electrical services in the local area. These keywords were strategically incorporated into the website's content, including service pages, to improve search engine rankings.
All images on the website were optimised by compressing them and giving descriptive alt text to aid search engine crawlers in understanding the visual content and improving search results. Also, a comprehensive sitemap was generated to help search engines efficiently index the website's pages and ensure that all content was easily discoverable in relevant searches.
To showcase Farrington Electrical's past projects and attract local customers, MultiWebMarketing created case studies highlighting their work in specific regions. By including location-based keywords, these case studies helped target potential clients in the areas where the company operates, demonstrating their expertise and local presence.
Mobile Friendly Website
Lead Generating Forms
Auto Reply Emails
Technical Optimisation
All-Inclusive Marketing
To maximise Farrington Electrical's online visibility and attract new customers, MultiWebMarketing developed an all-inclusive marketing plan.
This plan included Social Media Marketing, Consistent posting and engagement on Facebook and LinkedIn to reach a wider audience and build brand awareness; Google My Business, optimising the company's listing to improve local search rankings and provide accurate business information, and video advertising on relevant platforms to generate leads and drive website traffic.
All Inclusive Marketing
SEO
