Case Study
Professional Website Design Birmingham
Tool-Cal
MultiWebMarketing™ recently finished a professional website design for tool repair specialists Tool-Cal in Staffordshire near Birmingham.
Professional Website
Tool-Cal offer various professional services, including tool repairs, CNC machining, and laser etching. They came to us to improve their live site and increase the enquiries they receive by making it look more modern.
We did this through eye-catching creative, incorporating their brand colours of yellow and black and their logo to create a recognisable design. We also made the pages compatible with both desktop and mobile devices. Our graphic designers created a downloadable eBook as a lead generation tool.
Tool-Cal's new website features a team page and an about page, which are crucial for showcasing the real people behind the company, building trust and credibility with potential customers, and highlighting their experience and expertise. The user-friendly FAQ page has been designed to improve the overall user experience, reducing the need for them to contact customer support and saving them time and frustration.
Additionally, if potential customers see others advocating for their services, they are more likely to enquire further. We built a testimonials page to emphasise the customer satisfaction Tool–Cal can provide.
SEO Services
MultiWebMarketing™'s SEO services are a long-term investment for Tool-Cal. We have strategically targeted their service pages through high-volume keywords to improve their SERP (search engine results page) rankings for the services they provide. We monitor their rankings constantly, ensuring their progress is sustained over time.
Every image on the website was carefully optimised to ensure quick page loading speeds and improve the aesthetic appearance. A sitemap page was included to make it easier for search engines to index every page on the site.