Case Study
Professional Website Design Lancashire
Glover’s Swim School
MultiWebMarketing recently completed a successful professional website design for Lancashire-based family-run Glover’s Swim School, who wanted an upgrade on their existing website.
Website Design Lancashire
Glover's Swim School, a family-run business, was seeking a more modern and effective online presence to attract new customers and a better user experience. Using our vast knowledge of website design, we were able to achieve this.
We conducted thorough keyword research and implemented SEO best practices to ensure the website reached its target audience. Optimised images, a well-structured sitemap, and carefully crafted content helped the website rank higher in search engine results, driving organic traffic.
The revamped website offered various features designed to enhance the user experience.
An online booking system allowed prospective students to easily schedule lessons, while a comprehensive about page provided detailed information about the school's history and teaching methods. Additionally, a dedicated case studies and testimonials section showcased the positive experiences of previous students and their families.
We integrated a downloadable ebook feature on every page to generate leads and nurture customer relationships. This valuable resource offered swimming tips and advice, encouraging visitors to provide their contact information in exchange for the ebook.
We recognise the importance of mobile optimisation and ensure the website is fully responsive, providing a seamless experience across all devices. This allowed potential users to explore the site and make inquiries from anywhere, at any time.
eCommerce Website Design Lancashire
Their website also has eCommerce website design features, such as an online shop. Customers could easily select items, choose the quantity, add them to their cart, and apply coupon codes for discounts. A secure payment gateway ensures safe and convenient transactions.
A member portal was implemented to streamline communication and provide exclusive benefits. This secure area allowed students and their families to access important information, such as lesson schedules, progress reports, and upcoming events.
Glover's opted for our all-inclusive silver marketing plan to maximise the website's impact. This plan included video ads, a powerful tool for visually promoting the swim school's lessons and instructors' expertise.
