Pub Website Design, UK
Professional website design with online booking system for The Anne Arms, a traditional country pub situated in Doncaster, UK.
The Anne Arms is a traditional country pub serving home cooked food, situated in the outskirts of Doncaster. Towards the beginning of 2015, the Anne Arms was taken over by new management. With a new lease of life in the local pub, the Anne Arms needed a new website and marketing strategy to help market and significantly increase the number of visitors for food and drink.
We were asked to help increase these numbers through the creation of a new Digital Marketing Strategy. This involved the design of a new modern website, as well as targeted Social Media Management and ongoing Search Engine Optimisation services. The website and social media pages had to be updated frequently, with a key focus on generating awareness for upcoming events at the Anne Arms. The main objective was to increase visitors to the Anne Arms pub through the increased website and social media traffic.
Our complete Digital Marketing services have generated a significant amount of website and social media traffic for the Anne Arms. Within the first 5 months of the website launch this generated 164 online food reservations, 347 telephone reservations and 3 sold out events. Bonfire Night continues to attract over 1000 people every year, and Christmas Day has been fully booked 3 years in a row.Enquire Here
Online Booking System
One of our key goals for the Anne Arms was to generate more table bookings for lunch, dinner and Sunday lunch. Our online booking system lets website visitors quickly and easily reserve a table for their upcoming meal. The booking system then automatically notifies the Anne Arms staff that a new booking has been made.
One of the main advantages of an online booking system is that it is available 24/7, encouraging more bookings, and reducing the risk of missing a potential food reservation.
Table Management System
Increased table reservations come with a need for an integrated Table Management System. The Anne Arms takes bookings from the website, with a simple user interface for the staff who are managing the bookings.
This enables walk-in and telephone bookings to be quickly and easily added to the Table Management System, allowing the Anne Arms staff to keep on top of their busy table covers day in and day outEnquire Here
Digital Marketing Services
The main objective in Search Engine Optimisation is for your company to rank higher in a relevant Google search. With relevant website updates, a strong social media campaign, and specialist coding with strong backlink strategies, the Anne Arms website traffic went from 0 visitors to 3,000 visitors within the first 5 months; an increase of 3000%.
Thanks to our ongoing on-page and off-page SEO management, the Anne Arms has received over 14,000 website visitors, generating more table bookings and events sales.
Social Media Marketing
The social media campaign for the Anne Arms has been integral in increasing the number of visitors for food, drink and events. Connecting with the local community is an important aspect of increasing the number of visitors to a local pub.
Our targeted Social Media Strategy has successfully reached nearly 4,000 people for the sold out Bonfire Night event in 2015, and 10,000 people for a sold out music event in the Summer of 2016.Enquire Here