Case Study
Security Website Design
Digital CCTV
MultiWebMarketing™ completed a security website design for Digital CCTV, who provide cutting-edge digital security systems.
Professional Website Design
Digital CCTV, who design, install, and maintain CCTV systems, approached MultiWebMarketing with the intention of increasing its online visibility and generating more leads. To help them achieve this, we used our professional website design expertise to build them a brand-new website.
We developed a dedicated case studies page showcasing many successful CCTV projects. This demonstrates Digital CCTV’s expertise and builds trust with potential customers. To capture leads and provide valuable information, we integrated a downloadable ebook on every website page. This offered potential customers additional resources and allowed Digital CCTV to collect contact details for future marketing efforts.
We ensured the website was fully responsive, providing an optimal viewing experience across all devices (desktop, tablet, and mobile) to improve the user experience and accessibility. Digital CCTV wrote compelling about page content that highlighted their company values, mission, and team. This helped build credibility and establish a strong brand identity.
SEO Services
In addition to building a new website, we implemented a comprehensive SEO strategy tailored to their needs.
Our SEO team conducted in-depth keyword research to identify relevant search terms used by potential customers. We then optimised Digital CCTV’s service pages, such as CCTV installation, CCTV maintenance, and Commercial CCTV, to target these keywords effectively. This is to improve their website’s search engine rankings for crucial terms, increasing their online visibility and making it easier for potential customers to find them. We implemented comprehensive analytics to monitor website traffic, SERP (Search Engine Results Page) rankings, user behaviour, and conversion rates. This data-driven approach allows us to make informed decisions and optimise the website for better results.
We established a Service Level Agreement (SLA) to ensure Digital CCTV’s website remained up-to-date and functioning optimally. This includes regular content updates, technical optimisations, and prompt issue resolution. Also, by optimising server performance, we significantly improve website loading speed. This enhances user experience and positively impacts search engine rankings.
We created a detailed sitemap to help search engines understand the website's structure and content, improving website indexing and accessibility.