Case Study
Waste Management Website Design
ReFood
Website design for ReFood, an environmentally-friendly food waste management business in Doncaster.
Project Overview
ReFood is a leading food waste management company based in Doncaster, helping businesses across the UK recycle their food waste through sustainable collection and processing solutions. Their services support organisations in reducing landfill waste, improving environmental performance, and meeting sustainability targets.
ReFood approached MultiWebMarketing with a clear objective: generate more qualified enquiries through their website and digital marketing activities while improving the overall user experience for potential customers.
To do this, we needed to increase their visibility for users searching for food waste collection services and ensure decision-makers across key industries could easily find their solutions.
Responsive Design
We designed and developed a modern, fully responsive website for desktop, tablet, and mobile users, with strategically placed contact forms on every page to maximise lead generation opportunities.
Dedicated case study section showcasing successful projects and customer outcomes and an integrated blog area to support ongoing content marketing and SEO activity.
In About pages, team pages and accreditations pages we included comprehensive information about themselves as a business to build trust and credibility.
The result was a professional online presence that accurately reflected ReFood's expertise while making it significantly easier for potential customers to engage with the business.
Content Marketing
SEO Services
Alongside the website redevelopment, we implemented an ongoing SEO strategy designed to increase visibility within organic search results and attract businesses actively seeking food waste recycling services.
Our approach focused on creating highly targeted landing pages for both services and industry sectors as well as technical optimisations to ensure the site runs quickly and is crawled by search engines efficiently.
By developing dedicated pages for the specific sectors ReFood serves, we were able to target search terms used by decision-makers in those industries. This helped increase visibility and attract relevant traffic from businesses with a genuine need for their services, helping generate higher-quality enquiries.
We also supplement this through a Google Ads campaign for instant, highly targeted traffic, which nicely complements our long-term SEO efforts.
Social Media Management
To strengthen ReFood's online presence and support brand awareness, we manage their social media activity across Facebook and LinkedIn.
Regular posting allows ReFood to share industry updates, sustainability insights, company news, case studies, and educational content that reinforces their expertise within the food waste recycling sector.
LinkedIn has proven particularly valuable for engaging with business decision-makers, while Facebook helps maintain visibility amongst a wider audience.
Mobile Friendly Website
Lead Generating Forms
SEO
Technical Optimisation
The Result
Through a combination of strategic website design and integrated digital marketing, ReFood now has a platform that supports long-term growth and generates valuable opportunities from businesses across the UK. already confirming they’ve had an influx of higher-quality enquiries since the redesign.
