Case Study
Website Design Manchester
Bateson Trailers
Website design for Manchester-based, family-run trailer manufacturers Bateson Trailers completed by MultiWebMarketing™.
Lead Generation Services
Bateson Trailers wanted a modern website to replace their old one and enquired about our lead generation services. They needed a website that could generate new leads, and we delivered on that by building a checkout page for users to get a quote on any trailer they wished to purchase using the quote calculator feature. To do this, the customer has to complete a quick lead generation form, allowing Bateson to contact them about their trailer requirements.
Another lead generation form we used was a downloadable eBrochure, which is included on every page. The team also created an about page that provided extensive background about the business and service pages that advertised each type of trailer. Furthermore, the website was built with a responsive design to be compatible with desktop and mobile devices.
SEO Services
Bateson signed up for SEO services on their SEO plan, so each service page was strategically targeted towards certain high-search-volume keywords in an attempt to attract as much traffic as possible. To do this, we conducted keyword research, which we constantly track in real time to see whether each term is ranking in search engine results pages (SERPs).
Each image on the site, including many trailers, is optimised to look appealing and to help with the page load speed, improving the user experience (UX). We added alt descriptions to every image and built a sitemap that lists each site page to help search engines crawl the site and index the pages correctly.
In addition, we have an SLA (service level agreement) with Bateson, which enables us to make any changes that the client requests, such as new pages and replacing images, and to fix any problems that might occur.
SEO
Mobile Friendly Website
Lead Generating Forms
Blog Pages
Front-End Client Area
Auto Reply Emails
