Case Study
Web Design Norfolk
Ultimate Workforce
MultiWebMarketing™ recently completed a website design for a Norfolk-based recruitment agency, Ultimate Workforce.
Professional Website Design
Ultimate Workforce, who specialise in recruiting skilled drivers and labour workers, enquired about our professional website design services. They needed a website that would allow them to post live job listings and attract job seekers, allowing them to apply for jobs and upload their CVs.
We implemented a downloadable eBook on each page, enabling Ultimate Workforce to gather contact information for lead generation. We also added an application form at the bottom of each job listing on the job board so that it is straightforward for candidates to apply. We built a custom PDF/document export feature to make uploading a CV extremely easy.
There is also a dedicated customer user registration area for registering an account or logging in to an existing one so that candidates can keep track of their applications. This area includes a bespoke feature allowing candidates to save their applications for future completion. Additionally, there is a locations page, which includes an interactive map showing where they operate.
To ensure the website looked and worked well on a mobile device, we used a responsive design that automatically adapts to the device it’s viewed on, from desktops to phones and tablets.
SEO Services
To help attract website traffic, we optimised their pages for Google search engine results pages (SERPs) using Search Engine Optimisation methods such as keyword targeting for search terms relevant to the client’s services, including the tracking of website performance via analytics tools such as Google Analytics and Pro Rank Tracker. We also optimised their images for fast-loading web pages and to make each page aesthetically pleasing, and included a sitemap, a Google requirement, so that search engines can crawl and index each page of the website easily, enabling each page to rank.