Case Study
Website Design York
John Wright Electrical
Professional website design and on-going digital marketing services for John Wright Electrical and Mechanical Services in York.
Digital Marketing Services
John Wright Electrical and Mechanical Services Ltd is a national mechanical and engineering company based in York; a substantially sized company with over 30 years experience in the industry. Looking to increase their turnover, we were asked to review their website and propose a solution for a whole new marketing strategy.
After our initial discussion our proposal was accepted, and we were asked to create a brand-new website with a downloadable digital brochure as well as a document upload feature. The target of the marketing strategy was to increase website traffic to generate new business leads. To achieve this, we produced an on-going social media strategy, website management and continuous Search Engine Optimisation (SEO).
The John Wright Electrical and Mechanical Services Ltd marketing campaign has been a huge success. Over the first 18 months working with John Wright, our complete digital marketing strategy generated over £3,200,000 of new online enquiries, with over 10,000 website visitors.
Reward-Winning
All Inclusive Marketing
Social media marketing is becoming one of the most popular methods of advertising for businesses today. There were two categories we targeted for the John Wright campaign; local and commercial. Engaging with the local community kept them in contact with local businesses, while the commercial aspect of the campaign helped create national awareness of their brand and the services that they have to offer within the construction industry.
As part of the new John Wright Electrical and Mechanical Services Ltd marketing campaign, we also included a professionally designed eBook. To download a copy of the eBook website visitors have to complete a quick form, including some basic contact information, allowing the company to follow up the user as a potential client or contact.
Mobile Friendly Website
Lead Generating Form
Company eBrochure
Auto Reply Emails
All Inclusive Marketing
National SEO
Social Media Marketing
Award-Winning
Search Engine Optimisation
The principal aim of SEO is to become one of the preferred websites in a relevant Google search to increase traffic to your website. Through effective on-page and off-page SEO, as well as targeted social media marketing, we generated over 10,000 website visitors in the first 18 months. But it's no good just increasing traffic. Having a professional website that's easy to navigate is key to turning your website visitors into contacts, clients and customers.
We used a dynamic contact banner and digital brochure download to increase the number of contacts for John Wright Electrical and Mechanical Services Ltd. A dynamic contact banner displays an animated image gallery, including a message, qualifications, or logos of companies that you have previously worked with, coupled with a quick and easy contact form.
Using a dynamic contact banner throughout the website creates consistency, with an aim to create a new contact across every website page. This has been a huge success for the John Wright company, with over £3,200,000 of online enquiries generated within the first 18 months.
